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Digital Marketing Associate

Hyderabad, Telangana, India

About the Role

• Generate and grow business for the company by promoting product range and implementing Sales strategies
• Build long term relationships with the end users in the assigned territory by meeting customer needs
• Work with Channel Partner for streamlining Inventory and Order Management
• Expand the test menu and product portfolio of BCI
• Take lead to collaborate with Customers and APPS / Marketing team to conduct CMEs, Education programs at Customer sites periodically
• Attend internal or external meetings related to BCI product portfolio.
• Support customers with clinical expertise.
• Work closely with both Apps and Service Team
• Work with multiple Stakeholders including team members from Marketing, Commercial Excellence, Marketing, Logistics and Distribution, Finance, HR, Product Managers, Legal etc.


The essential requirements of the job include:

• B.E / B. Sc. Degree / Any post graduate degree

• Prior experience in laboratory Diagnostics (7+ years’ experience is a minimum)

• Clinical and commercial driven individual

• Good knowledge on Funnel Management

• Fluent in English, Hindi, and the relevant local language

• Ability to build excellent relationships with the different stakeholders including end-users, purchasing agents, distributors etc.

• Highly agile and flexible as extensive travel is required

• Knowledge of the local market

It would be a plus if you also possess previous experience in: •

Distributor Relations Management

• Work experience in CRMs like SFDC

• Work experience in Marketing

• Experience in MS Excel

• Presentation Skills

• Self-motivated, should be able to work independently.

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